7 Headlines Guaranteed to Get Your Emails Opened

Wouldn't it be great if you can get everyone to open your emails?  The truth of the matter is that we are competing to get the attention of your audience.  In this article I will give you 7 of the top headlines that will get your emails opened, but I also want to share some other strategies that will help you.

Understand What Your Emails Look Like Mobile

The first thing you need to do is grab your cell phone.  What are the first things you see when it comes down to your emails?

  1. The first thing you will send is the Name.  So (Who) is sending the email is very important because that's the first thing they will see.
  2. The second thing you will see is the Subject Line (and only a portion of it.
  3. The third thing you will see is a snippet of the email.  Those first 7 or 10 words that end up above the fray.

Now this is how it looks in Gmail.  It's a little different in AOL.  But it's still the same 3 items, only in different So you will want to make sure you look at all email accounts.  This is important because people will not open your emails if they don't know you, or they're not interested in the subject line and you haven't caught their attention in the first 5 words.  So this is important.

But Now let's discuss the best headlines to get your emails open.

#1-Use Proof or Evidence of a fact or a case student and it will be formatted something like this:

How [impressive number] Got [desired result] in [time period]

Like [world class example] You Can [desired result]

#2-Use Threatening Language

If You Don’t [blank] Now, You’ll Hate Yourself Later

X Shocking Mistakes Killing Your [blank]

#3 - Use a Case Study

[Case Study] What Everybody Ought to Know About [blank]

#4 - Secrets Revealed

Discover The [desired result] Secret

At Last, The Secret To [desired result] Is Revealed

#5 - Use Fear of Loss

[Last Chance] to [Whatever You're Offering]

#6 - Call Out Mistakes or Lies

X Shocking Mistakes Killing Your [blank]

The Biggest Lie In [your industry]

#7 - Speak to What the Reader Will Gain

Get [desired result] Without [undesired result]

Improve/Increase Your [desired result] In [time period

Hopefully these 7 Headlines can help you to achieve your goals and your online marketing dreams.  Please reach out if you need some help.  Call me  at 646-421-0830.

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Where the Sale Really Happens Online

If you’re anything like most business owners that I work with you’re probably frustrated with trying to discover what exactly is the secret sauce that causes a person to buy online.

The reality of this situation is that it’s really a lot easier than you think, especially once you know and understand where the sales are really happening online.

The biggest problem with most business owners is that they’re out there throwing stuff at the wall and hoping that something will stick.  They’re simply acting with no strategy. This is the main reason why they’re receiving poor results.

Now, this can be rectified.  But before we get into where the sales are really happen, let’s talk about where they’re not happening.


  1. Sales are not happening anywhere where the buyer doesn’t know you exists. So if you have a website and you don’t have any traffic, then sales are definitely not happening there. So the first thing that you need is TRAFFIC.
  2. Sales are not happening anywhere where the buyer knows about you but doesn’t [pardon my French] gives a rat’s ass about you. If this is happening in your business, then you’re probably getting your offer constantly in front of the wrong audience. And in this case, you need to tighten up or re-assess your target audience.
  3. Sales are not happening anywhere where the buyer is only slightly interested in you. If this is happening in your business, then the buyer may be thinking about giving you a shot, but is just not ready. In this case, you’re probably in the right audience, but the buyer hasn’t really warmed up to you yet…but they’re thinking about it.  And these people just need to be nurtured.

Sooooo…if the sales are definitely not happening in all the places listed above, then where in the heck are they happening?


These are some of the top 3 areas where sales are converting in your business and if you pay attention to these areas you can convert sales online and get into profit with ease:

  1. Previous Customers - There is NOTHING like a past customer. These people are the underutilized gold mine in most businesses that are often overlooked.  These people have already demonstrated that they love you and they’re your biggest fans.  So why not send them Exclusive Offers for being Loyal Customers.  Converting sales in this segment is EASY.  You just have to keep giving them more of what they like.
  2. Segmented Lists – Let me break this down. A segmented list is a group of people within your tribe that have an affinity for something you’ve created.  This could be a group of people who signed up for a webinar or a group of people who opted in for a free product.  Converting is a whole easier when you send these segments the things that they love.  So you can’t go wrong with specific offers to these Segmented List.
  3. Specific Product Page Viewers (Retargeting Pixels) – Okay. In case you didn’t know this.  You can put tracking pixels on your specific product pages.  These tracking pixels can build an audience of people who view your website on these specific pages.

So now that you know where you have the better chances of converting sales online, all you have to do is actively get your offers in front of the right people.  Don't try to market and promote to everyone.  Get clear on who you serve and who your target audience consists of.  This will help you to convert your sales all the time.

If you like this, please share.

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Are You Effectively Using the Facebook Call to Action Button?

Now is the time to pick up the low hanging fruit and snag as many leads as possible from Facebook by using the Call to Action button that is strategically located directly below your Facbook Timeline Cover.   Small business owners must learn how to Facebook Call to Action Button their best friend and should include it as a part of your overall marketing strategy.  However, it should be used in conjunction with your Timeline Cover. Look at the picture below to see how I effectively use our Facebook Timeline Cover to effectively promote the Facebook Call to Action button:

facebooktimelinecoverAs you can clearly see from the picture above, I use the timeline cover to promote the call to action button.  This is something that everyone should be doing.  What's really cool is the fact that there are so many things that you can promote.  If you're a coach, dentist, or doctor and you're booking appointments, you can use the book now option.  If you own a app, you can use the download app option.  There are 11 options that you use.  See below for all of the different options:


If you were a jewelry company and had new pieces or a new line launching, you can create a timeline cover or a host of different timeline covers and use the cover to point to the "shop now" call to action button.  As you can see the possibilities are endless.

Use the Call to Action Button as a part of your Advertising Strategy

When most small business owners think about advertising, the last thing they think about is using their Facebook Timeline Cover and CTA button as a part of their strategy. However, they're really missing the boat.  And for a lot of good reasons.  For one, whenever you change your timeline cover or profile picture, for some reason Facebook seems to view this as a major event and it is one thing that will sneak into the newsfeed of your fans.  So if you change your timeline cover often, you are using a newsfeed algorithm hack to get you more visibility without having to pay for it.  Anytime you don't have to pay to play on Facebook is time well spent.

If you want to learn more about strategies like this one, download my FREE report, "50 Ways to Market and Promote Your Business" today.


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$1 a day can make a Huge difference w/ Facebook Advertising

You Don't Need a Lot of Money for Facebook Advertising

There is a big misconception in the land of small businesses that you need a lot of money to advertise on Facebook. That's so untrue.  Facebook is one of the best platforms that ever existed in the history of mankind to advertise your business.  It is also the cheapest.  You can achieve success with as little as $1 a day.  Seriously!

In his article on Moz.com Brian Carter lays this out nicely.  The chart below clearly illustrates how cheap it is to advertise on Facebook.

Facebook Advertising Comparison

There is no other platform on earth where you can reach so many people at such a low costs and also on the device that they use the most.  (Their cell phones - note to self...make sure all of your sites are mobile ready.).

Facebook's Advertising Platform Caters to Small Business Owners

What I love the most about Facebook's platform is that it caters to small business owners.  While the company does what you to pay to play, it really makes it a win-win for every entrepreneur.  You can create custom audiences based upon past customers or names of people who have opted in for your emails.  You can also create look-a-like audiences of people who have the same behavior of your past customers.  When you add a targeting pixel on your website, you can build a custom audience of website visitors.  You can add these pixels to your main page or you can add them to specific pages in your website.  This allows you to get very creative in your advertising strategy.  This is what makes Facebook head and shoulder's above the rest.

My Facebook Advertising Experience Has Been Awesome

I have had the best experience using Facebook Ads over these past 5 years.  And right now I do believe I found my latest winner.  My last FB Ad campaign generated hundreds of leads in less than a week.  When you find a Facebook Ad that works the next thing you want to do is make sure that you have all the elements in place to make the ad profitable.  In my opinion crafting a FB Ad campaign is like writing a book.  Crafting the ad begins with finding the right lead bait and designing the perfect lead capture page.  Then you must make sure that you have the right back end in place in terms of tripwires, upsells and core offers.  This is the most important part of it because it will determine if your ad is profitable or not.  So, it's like writing a book and finishing it and then realizing that after the book is done, that you need to market and distribute the book in order to generate sales.

The reason why most small business advertisers fail is because they don't have clue with regards to having a strong sales funnel with a tight back end strategy.  You can't go to Facebook either and expect to get trained on what to do because they don't really teach you what you need to know.  The best place to learn is at one of our Online Marketing Mastermind Live events.  Check out our website to find out the next date and register here: http://www.onlinemarketingmastermindlive.com






Announcing…The Online Marketing Mastermind Live 2-Day Event!

I am pleased to announce the Online Marketing Mastermind Live 2-Day event.  This event will take place on Oct. 1st and 2nd of this year and will be hosted at the Radisson Hotel in New Rochelle, NY in the Board Room.  This will be a small mastermind event and only 5 seats remain available.  ===>>www.onlinemarketingmastermindlive.com

This event is for the individual who has been struggling to make sense of marketing on the internet.  Attendees are required to bring their laptops and should come prepared to work. Over the 2 days participants should expect to complete their online sales funnel.  This will consist of creating your first lead magnet, lead capture page, tripwire, core offer and email marketing series.

Learn how to generate leads and convert them

You can expect to discover the importance of creating the right core offer for your target audience and how to peel the onion back on that core offer in a way that will allow you to create multiple tripwire offers and lead magnets.  You will then discover how to test these tripwire offers and lead magnets to find out which ones you should continue to use. You will not only generate leads but you will also discover how to convert them into sales, because at the end of the day, if it doesn't make dollars it simply doesn't make sense.

I'm so tired of seeing people struggle to market online.  Some people believe they can simply post on Facebook and generate sales. This is so wrong! Some people believe they can run an ad and send traffic to their product or site and this will generate sales.  Well...it might, but it's just not as powerful as establishing a sales funnel and sorting through people to find out who's serious and who's not.  This is why I am hosting the Online Marketing Mastermind Live 2-Day event. (Toni Coleman Brown)

With only 5 seats remaining anyone interested in participating should act now and act fast.  These seats will not last long.  Take advantage now.  Discover more about this event at http://www.onlinemarketingmastermindlive.com/

We hope to see you there.

Toni Coleman Brown (Founder) of the Network for Women in Business and (Creator/Host) of the Online Marketing Mastermind Live event.

Child You Don’t Know What You’re Talking About!

me and momThose were the words that I can remember my Mom saying to me when I told her that I was getting hot flashes at 10 years old.  And today as a 50 year old woman who gets hot flashes on a regular basis I know NOW that my Mom was right.  I clearly didn't know what I was talking about.

Back then I was so green and inexperienced. I honestly didn't know what I didn't know.  And just like when we were kids there are times in your life AND IN BUSINESS when you don't know what you don't know.

But what exactly does, You Don't Know What You Don't Know Mean?

It simply means that no one should assume that they know  everything because that's simply impossible.  And the one thing that you're missing from your success equation is probably the one thing that's holding you back from your millions.

This is why it's so important to attend events to learn about those things that we don't know.  Once you've learned something your mind has been stretched and once you've been stretched it's very hard to go back to the place that you used to be.  This is the reason why EDUCATION is SO PRICELESS.

I attend a lot of events.  And trust me when I say that I attend them with a very different eye than most people.  There are some events I attend where I know every single thing that the speaker is uttering.  But I watch and learn how they work the room, sell their product, or promote their next event.  All of it is a learning experience.  From how they let people into the room, to how they allow people to leave.  I make sure to get what I came for because one of the most dangerous phrases is the world is "I know that." And it is those people that think they know everything who end up missing it all.

Sometimes in life you have to act like Alice In Wonderland and go on an adventure.

Launch into the deep and adopt a lifestyle of learning because you can never go wrong when you learn something new.  Especially as it relates to growing your business.  And with that, I'd like to invite you to our 5th Annual Small Business Bootcamp for Women.  It is our premiere sales and marketing conference.

Join the hundreds of Boot Campers who have discover great revenue generating knowledge from attending our event.  Check out the testimony below and discover why folks love to attend our Small Business Bootcamp for Women.  And then Register at www.smallbusinessbootcampforwomen.com

Register now.  We will be starting our pre-event coaching and training very soon and you don't want to miss it.  This is the type of event where the coaching happens before during and after the event.  And we want to see you there.  If you've dedicated this year as your year then we will see you at #SBBC2016.

With your success in mind.


Millionaires Never Stop Learning

neverstoplearningI always knew that millionaires never stop learning, but this article really validates this belief.  A big part of being successful is recognizing that there are some things that you don't know that other successful people know.

In this article from Entrepreneur magazine (6 Skills of Self-Made Millionaires That You Should Be Using Too) take special note of Skill No. 4 - Never Stop Learning.  View article here: http://www.entrepreneur.com/article/271703

This is the main reason why people attend the Small Business Bootcamp for Women; it is because they know that our experts know things that they may not. This year's Bootcamp event is taking place on July 16, 2016 at the Radisson Hotel in New Rochelle, NY.  Each year the Bootcamp events keep getting better and better and this year is the event's 5 year anniversary.  It promises to the best one yet.  Grab your ticket here while supplies last.

Everybody Loves a Go Story – Tell Yours on Facebook! [Learn Facebook storytelling]

story-telling“I do not like green eggs and ham. I do not like them Sam I am.” From Dr. Seuss. As little kids most of us not only read this book, but we memorized it. The same thing happens today when you tell a great story. Stories take people places, and allow the readers to experience different things and learn about things that they have not yet even experienced before. Most adults today are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of the stories that you read on social media.

But with the power of social media sites like Facebook, people not only like stories, but they share them. Facebook, is not only a place where people post pictures or what they think but also stories of something inspirational, or something that they can relate to. Knowing this, using Facebook storytelling that relates to whatever you with to promote can be a good strategy for marketing.

The Facebook Storytelling strategy is a great way to help make your content go viral. But before your long post stories on Facebook gets shared a thousand times to reach millions of people, here are some tips on how to use storytelling on Facebook:

  1. The first thing you need to do is use images related to your story to make it more attractive. Stories done in plain text will only be read by people who see that their close friends shared the story. To give your story a chance, use images that will relate to your story and try not to use just plain text. Use fonts, effects, place a nice background and learn how to use editing apps to make the readers interested in what you wrote just by looking at it.
  2. Use Teaser Copy for your headline. A catchy post is a preview of what people can expect with your story. If your story is inspirational, a line that goes "A man who has achieved everything from nothing" will get people curious enough to read your story. Teasing your readers is also a good move. One way to do this is to tell them that it is something that they cannot do and they will want to prove you wrong. If your story is emotional, a caption that says "You can try not to cry but tears will surely flow out of your eyes" will make readers want to test if they are better at handling their own emotions.
  3. Boost your long post stories to make the viral. Promoting your story by using Facebook's ads is a great way to reach your target audience. It will help you reach the people who are not even friends of your friends but are interested in your story. This is one of the fastest ways for your story to reach millions of people over the internet.

These are just a few tips on how to use Facebook storytelling to attract more people to your business or your offer, however you can learn more when you attend the 5th Annual Small Business Bootcamp for Women. Click here to learn more.

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75 Top Facebook Terms That You Should Know

75 FB TermsHave you ever gone to a Facebook training event and felt like you've stepped into a foreign country and everyone was speaking a different language?  If the answer is YES, then know that you are not alone.

If you've ever wished that the was a guide or glossary of commonly used Facebook Terms well this is it.  Learn some of the top terms used by Facebook marketers and learn how to speak their language.

Thank you SproutSocial, I know you're going to make a lot of folks happy with this one.  Get your pocket glossary here: http://sproutsocial.com/insights/facebook-terminology-glossary/