According to Social Media Today Instagram has hit an 11-month low. Growth is down and Engagement it down, so what's a marketer to do? Ummm...maybe advertise? Check out this article: http://www.socialmediatoday.com/social-networks/instagram-hits-11-month-low-growth-down-93-and-engagement-down-70
I always knew that millionaires never stop learning, but this article really validates this belief. A big part of being successful is recognizing that there are some things that you don't know that other successful people know.
In this article from Entrepreneur magazine (6 Skills of Self-Made Millionaires That You Should Be Using Too) take special note of Skill No. 4 - Never Stop Learning. View article here: http://www.entrepreneur.com/article/271703
This is the main reason why people attend the Small Business Bootcamp for Women; it is because they know that our experts know things that they may not. This year's Bootcamp event is taking place on July 16, 2016 at the Radisson Hotel in New Rochelle, NY. Each year the Bootcamp events keep getting better and better and this year is the event's 5 year anniversary. It promises to the best one yet. Grab your ticket here while supplies last.
“I do not like green eggs and ham. I do not like them Sam I am.” From Dr. Seuss. As little kids most of us not only read this book, but we memorized it. The same thing happens today when you tell a great story. Stories take people places, and allow the readers to experience different things and learn about things that they have not yet even experienced before. Most adults today are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of the stories that you read on social media.
But with the power of social media sites like Facebook, people not only like stories, but they share them. Facebook, is not only a place where people post pictures or what they think but also stories of something inspirational, or something that they can relate to. Knowing this, using Facebook storytelling that relates to whatever you with to promote can be a good strategy for marketing.
The Facebook Storytelling strategy is a great way to help make your content go viral. But before your long post stories on Facebook gets shared a thousand times to reach millions of people, here are some tips on how to use storytelling on Facebook:
- The first thing you need to do is use images related to your story to make it more attractive. Stories done in plain text will only be read by people who see that their close friends shared the story. To give your story a chance, use images that will relate to your story and try not to use just plain text. Use fonts, effects, place a nice background and learn how to use editing apps to make the readers interested in what you wrote just by looking at it.
- Use Teaser Copy for your headline. A catchy post is a preview of what people can expect with your story. If your story is inspirational, a line that goes "A man who has achieved everything from nothing" will get people curious enough to read your story. Teasing your readers is also a good move. One way to do this is to tell them that it is something that they cannot do and they will want to prove you wrong. If your story is emotional, a caption that says "You can try not to cry but tears will surely flow out of your eyes" will make readers want to test if they are better at handling their own emotions.
- Boost your long post stories to make the viral. Promoting your story by using Facebook's ads is a great way to reach your target audience. It will help you reach the people who are not even friends of your friends but are interested in your story. This is one of the fastest ways for your story to reach millions of people over the internet.
These are just a few tips on how to use Facebook storytelling to attract more people to your business or your offer, however you can learn more when you attend the 5th Annual Small Business Bootcamp for Women. Click here to learn more.
Have you ever gone to a Facebook training event and felt like you've stepped into a foreign country and everyone was speaking a different language? If the answer is YES, then know that you are not alone.
If you've ever wished that the was a guide or glossary of commonly used Facebook Terms well this is it. Learn some of the top terms used by Facebook marketers and learn how to speak their language.
Thank you SproutSocial, I know you're going to make a lot of folks happy with this one. Get your pocket glossary here: http://sproutsocial.com/insights/facebook-terminology-glossary/
Wow! Did you know that 46% of Holiday Shopping Will Be Done Online? I know that I didn't know this fact. With Black Friday quickly approaching now is a good time for business owners to get ready. But is your online business ready? This is an interesting article that speaks to this year's online selling trends. Check it out: http://smallbiztrends.com/2015/11/holiday-shopping-online-survey.html
Give yourself the gift of membership this online shopping season. Become a member of the Network for Women in Business.
Let's face it, most people go into business to make money. But the ugly truth about all that is that it takes more than a dollar and a dream to be successful in business. And if you go into it with that "Lottery" mindset then you will surely fail.
It Takes Hard Work to Build a Business
You may not want to hear this and you may not want to accept it, but it takes hard work to build a successful business. It also takes a plan, capital and good business sense. There may even be times (many times) when you will want to quit. But we all know that quitting is not always the answer.
Some times and especially when you just get started, your mind is pregnant with possibilities, hopes and dreams. It often takes you all over the place. You may not even know where to start or how to put it all together. This is when you need to create a business plan so you can document all of your ideas on paper and create a strategy for implementation. It may not be feasible to do everything at once, but if you can lay it out in a sensible fashion, executing on each idea becomes a lot easier and less stressful.
Once you have all of your ideas laid out into a plan, a good thing to do is reach out to or hire someone to check the pulse of your plan. Organizations like SCORE are good because you can get feedback from an entrepreneur who has been exactly where you are. The worst thing you can do is ask a family or a friend for advice. Why? Because they haven't been where you are or where you're going and most of the time they won't understand. So ask an expert.
Get Backing (Capital) If You Can
Here's the truth. The folks out here who are winning are the ones with the financial backing to succeed. In order to get the word out about what you do, you must market. The businesses with the most visibility are the ones that are winning. If you can afford to outspend your competition in marketing and advertising, then you will win. If you can get some FREE publicity, then that's even better. But make no mistake about it. Having seed money makes things easier. Not having it doesn't mean that you can't succeed, it just may mean that it will take a little longer.
So what if it takes you a long time. Overnight successes rarely last much longer than that - Over night! If you want to have a long-term sustainable enterprise, plan and work for the long haul. Even if your wins a small. A win is a win and take it however it comes. Whatever you do; don't be discouraged.
Get Support From Others
Always seek support from others. Building a business doesn't exclude you from LIFE. While entrepreneurs often believe that they always have to "be on the grind," this is far from true. You must take a break, you must relax, you must take care of yourself. If you don't your health will suffer and what is success really if you're not around to be able to celebrate it.
Getting support from others helps. It helps because you have a circle that you can bounce ideas off of, and you have confidants and people you can trust. It doesn't matter if the conversation goes from marketing to menopause, the bottom line is you need to talk to and network with other like-minded people. This is where organizations like the Network for Women in Business comes in. It provides that support.
Also OUTSOURCE what you can...
The Entrepreneurial Myth is real. You will wear many hats as a business owner, but try to outsource as much as possible until you can afford to hire your first employee. Interns are great as well. Anytime you can provide someone with real life experience by giving them real tasks to assist with their education, that's always a win-win situation.
On Thursday, November 19th we will be hosting a webinar on "Focus Days and Outsourcing." This webinar is specifically designed for those entrepreneurs who are out their "grinding hard" for that dollar. They know that it takes hard work, but if the hard work is burning you out then maybe it's time for you to take a different approach. You know that it takes more than a dollar & a dream and you're ready to figure out a new way. Discover this new approach on Thursday. Members can log in to register. Others can become a member today to get access.
Follow us on Facebook: https://www.facebook.com/networkforwomeninbusiness
On Thursday, November 12, 2015 we will be hosting a webinar where we will be dishing the dirty little secrets that all of the hottest social media marketers are using to drive massive traffic and sales to their websites.
Have you ever wanted to know what those secrets are?
Of course you do and now you can.
Join on us for this very special event. Click here to sign up.
All of your hot and burning questions will be answered.
All of the secrets will be revealed. And you don't want to miss it.
So register today and get LIFETIME access to the video. So if you can't make it to the live event, view it again at any time. Register now.
The Network for Women in Business was founded in 2012 with a unique mission to train, connect and advance women entrepreneurs. This mission is being met on a regular basis through online course offerings, live webinars and boot camp events. Additionally, networking opportunities exist through the Social Network for Women in Business and via live networking events. While all of these things are great, there is one thing that sets the Network for Women in Business apart from other networks and that is the Partner Program.
Individuals and organizations can partner with the Network as an affiliate. As an affiliate you can earn up to 50% commission on all information products offered by the Network and on all member referrals. The commission on information products is one-time, but the commission on members are monthly for as long as the individual remains as a member.
Our partnership program is a win-win for all involved and we’re excited to share more about the benefits of this program as well as our Chapter program on Thursday, November 5th at 8pm EST during a live webinar event. Click here to register to learn more about how you can partner with us. The possibilities are endless and we look forward to having as a part of our family.
====>Register for "How to Profit with the Network for Women in Business by clicking here<=====
Oftentimes entrepreneurs start a business with a grand idea and then immediately move into action. Before you know it, we're in the thick of things and we have not taken to time to understand if our business is profitable or not.
So, Is your business profitable?
The best thing you can do as a small business owner is take some time out every month to comb through your expenses and list them out on a spreadsheet. This will make your life a lot easier at tax time.
Monthly Financial Strategy Session
The number one reason why people hate networking is FEAR of talking to people they don’t know. Period.
The average person is so scared to talk to strangers. Think about it? What is the first thing that you learned as a kid? Don’t talk to strangers right? This is why your mind so quickly goes back to that childhood belief and you start to think that it’s not safe to network and if you do it, and you think you’re going to get kidnapped or something.
Ha! Ha! – I just have to chuckle because this is really the thought that comes to mind for some people. But think about this…if you only talk to people you know you will miss major opportunity to build rapport with new people.
Let’s face it, networking is essential to the success of most businesses. Your chance to grow your business rises and falls on your ability to interact with your potential customers on a personal level. You must develop a trust factor in order to build profitable relationships. You must also remember that you are a solution to someone’s problem and you will never know who has the problem that you can solve if you don’t talk to people.
How to Overcome the Fear of Talking To People at Networking Events
There are some specific actions that you could take to overcome your fear of stepping outside of your comfort zone at networking events and they are as follows:
- Set a goal for yourself before you attend a networking event. Decide the number of people you want to talk to or if they’re specific people that you want to meet. It’s always helpful to have that made up in your mind in advance.
- Come up with some specific conversation starters. Have a few questions prepared in advance that you want to ask the people you meet. Here are a few:
- So how did you find out about this event?
- Are you a part of this organization?
- So what is it exactly that you do?
- How did you get started in that field?
- How long have you been doing what you do?
- Do you love it?
- Tell me a little bit more about that.
Remember in any networking situation, the person who asks the most questions controls the conversation. So it’s always a good thing to let your intellectual curiosity run wild and ask as many questions as you possibly can.
- Don’t wait for a formal introduction to get to know someone. Go up to them and introduce yourself. Make sure that when you make that introduction that you let them know that you are a solution to a particular problem.
- Seek people to talk to who are “approachable” and “likable.” Use your gut instincts with this. Because just like everyone else who like to do business with people they know, like and trust, you need to have the same standards and if someone is not approachable or they seem arrogant and distant, don’t waste your time or energy on them. Remember that it’s your world and you don’t have to let everybody in it. Let only those who deserve it.
Now it’s time for you to devise your personal networking plan. Take the time to visit Meetup.com or Eventbrite.com and find the next upcoming events to attend. Create your hit list and pick up our book Network to Increase Your Net Worth to get the best networking tips ever. With our book, which was an Amazon Bestseller you can and will succeed in networking.
Pick up this book!