Email Marketing

I am always surprised when I attend networking events or conduct a workshop and I discover that small business owners are not taking advantage of email marketing.  If you’re not emailing your customers, then how are you communicating with them? And if you are emailing them how are sending the email via Gmail? Or Hotmail? Please say it ain’t so.

If you’re in business or you call yourself being in business, it’s time to grow up and get yourself a professional email marketing software.  When it comes down to business success leaves clues.  And every successful entrepreneur that I know has one.  It doesn’t matter if it’s Aweber, GetResponse, MailChimp or Constant Contact having a professional email marketing tool is essential.

The Benefits of Email Marketing Using a Professional Email Marketing Software

  • Email marketing allows you to meet your customers exactly where they are, which is reading emails on their cell phone. It is because of this reason that entrepreneurs should cater their email marketing efforts to the way emails show up in their customers inbox, which is like this:

  • Note that the FROM line is bold.  Therefore, who the email is FROM is most important.  Second is the SUBJECT LINE, which is also in a larger and bolder font size.  Then last but not least the first 1 or 2 sentences are seen above the fold.  Therefore, the first two sentences are very important as they will most likely end up being the determining factor in whether or not your email is read.  With this being known.  I would make sure to spend a lot of time on these items.
  • Email marketing is cheap. It’s cheaper to send an email than it is to send a package or letter in the mail.  Therefore, it is probably the most effective way to market.  It takes about 10,000 emails in order for you to get close to 1,000 people opening up your emails. Therefore, it’s cheaper more cost effective to broadcast 10,000 emails rather than 10,000 letters, flyers or postcards.

You can’t send 1,000 emails via Gmail or Hotmail. Let’s face it. Having a professional email marketing software is essential for the success of your business.  You cannot send out bulk emails from free email accounts.  If you try it then you will certainly get your account shut down.  However, using a professional email marketing software will allow you to send out thousands of emails within seconds.

Why most people don’t use professional email marketing software?

The number one reason why most small businesses don’t use email marketing software is because they don’t want to spend the money.  Most email marketing software comes with a monthly fee.  But it is a monthly fee that’s worth it when your phone starts to ring with clients and your sales increase when you send out a promotion.  While many small business owners believe they cannot afford most email marketing software packages, the reality of the matter is they can’t afford not to have a professional email marketing software.

Other businesses have the false belief that they will become spammers to their clients and they fear that they will unsubscribe.  As a small business owner you should want people to unsubscribe as fast as possible. All email list could use a good enema, because all you’re really doing is getting rid of the crappy people that are on your list. Each time I send an email, I lose some people, but most of them leave because they’ve gone out of business, which is their bad not mine.

I use Aweber as my preferred email marketing software.  And they offer a generous 30 Day Trial.  I encourage anyone who is serious to take advantage of the Aweber offer.  Enter your name and email below to get access to my top 10 ideas for emails to send to your customer or client list.






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5 Questions You Need to Ask to Attract More Leads to Your Business

attract more leads

Before anyone can attract more leads to their business they need to know who their target market consists of, or in other words ask yourself the question "Who is my ideal lead?"  Keeping that in mind, there are 5 questions you should ask yourself before beginning any new lead generation campaign, and they are as follows:

1. Who is your ideal customer?

Who is the person you're looking to attract?  How old are they? Are they male or female? What's their age? Have they graduated from college? How much money do they earn?  These are some top of mind demographic questions you must answer in order to create an avatar for your ideal customers.  At the end of the day, knowing who you're targeting is the key to attract more leads to your business.

2. What do your customers care about?

What are the concerns of your ideal customers? What type of information do they want to know about?  Are they concerned about time management? Being overwhelmed? Being overweight/underweight?  In other words, what keeps them up at night?  Knowing this information is critical because in order to attract more leads for your business, you will need to know the interests of your customers.

3. Where do your customers hang out?

Do they hang out on social media? If so, what are their preferred social media sites? What conferences do they attend?  What websites or blogs do they frequent?  If you don't know this information, how will you know where to place ads to attract your ideal customers.  Positioning your advertising and banners in the right places is essential to your success.

4. What types of offers would be attractive to your ideal customer?

Would your customers respond to a coupon? A contest? A flash sale?  Are they interested in educational material?  Free material? Would they pay for this material? You must know what bright shiny object will be the temptation for  your ideal customers.  And it has to be tempting enough for them to opt in to receive it?

5. Can you build a "tribe" of potential customers who are interested in your attractive offer/shiny object?

Once you know who your ideal customer is and you know what they're interests are and you know where to find them, then the next question you want to ask yourself is once I find them, what am I going to do with them?  Unfortunately, most people that I know are not successful in business because they have not built a tribe. They're basically running their business on a one off basis, meaning that they're one and done.  After they finish with their one sale, they have no methodology for managing or building a relationship with that customer.  They don't realize that their best customer is their last customer.

Truthfully, business owners need a place where they can not only attract more leads, but they also need a place to house and nurture those leads.  This would be some type of database or CRM system.  I currently use Infusionsoft and it's a great tool to keep me stat on the pulse on my small business.  It is also a great way to collect data on your tribe.

One of the biggest lessons I've learned since I've been using Infusionsoft is that my tribe read emails very slow and over a long period of time. It actually can take weeks before they open my emails. So in the past,  I generally would look at email statistics right after an email campaign and would generally end up concerned over open rates.  But now I know that there is no need to be concerned, I just need to give it time.  I also need to give more time to my offers and extend or provide longer deadline dates.  I also know exactly what links clicked the most in each email and can view each lead and see on an individual basis all of the lists that they belong to.  This is valuable information for me and I can use it to build my overall 2017 Strategy.

I'm excited about learning more about my leads, the data from Infusionsoft will help me to attract even more.  If you would like to get a great deal, email my Small Business Growth Expert, Frank Gittens at frank.gittens@infusionsoft.com or call him at 480-397-6367/cell - 602-430-3032.  Tell him that Toni Coleman Brown sent you.  If you decide to get started, I have a FREE ticket to ICON2017 waiting for you when you do.  Tickets are $699 until 1/31/17 and then it goes up to $899.00.