2017 Online Sales & Marketing Predictions

Online marketing rules are changing.  And let's face it, the rules change EVERY year.  It can be quite frustrating for those who struggle to keep up.  The bottom line is that it has become increasing more difficult to convert an online sale, which is why we created this free report. This document represents our 2017 Online Sales & Marketing Predictions.  It details upcoming online sales trends as well as online marketing trends for the New Year.

As more and more small business owners desire to create a balance between offline and online sales, this report comes right on time.

Get your hands on our 2017 Online Sales and Marketing Predictions Report for FREE by entering your name and email address below.

 

Online Marketing Rules Are Changing

In 2017, content rules are changing.  Your potential online customers are seeking better content. Fickle online consumers, are not going to be satisfied with flimsy content that doesn't make sense. Small business must educate potential buyers on the benefits of using their products or services in a blended learning fashion.  They must educate them in ways that they love to receive and consume information.  Writing simple blog posts and basic online content will not suffice.  Blog posts and online content will have to be multi-faceted.  It will have to include video, audio, info-graphics and more.

The truth of the matter is your ideal customer is looking for you and they're looking for you to provide them with the information that they will need to make that buying decision.

The report above goes into detail regarding the upcoming 2017 trends.  It is easy to consume and is 13 pages long.  Take time out of schedule today to download and read this report.  It is worth it.

7 Headlines Guaranteed to Get Your Emails Opened

Wouldn't it be great if you can get everyone to open your emails?  The truth of the matter is that we are competing to get the attention of your audience.  In this article I will give you 7 of the top headlines that will get your emails opened, but I also want to share some other strategies that will help you.

Understand What Your Emails Look Like Mobile

The first thing you need to do is grab your cell phone.  What are the first things you see when it comes down to your emails?

  1. The first thing you will send is the Name.  So (Who) is sending the email is very important because that's the first thing they will see.
  2. The second thing you will see is the Subject Line (and only a portion of it.
  3. The third thing you will see is a snippet of the email.  Those first 7 or 10 words that end up above the fray.

Now this is how it looks in Gmail.  It's a little different in AOL.  But it's still the same 3 items, only in different So you will want to make sure you look at all email accounts.  This is important because people will not open your emails if they don't know you, or they're not interested in the subject line and you haven't caught their attention in the first 5 words.  So this is important.

But Now let's discuss the best headlines to get your emails open.

#1-Use Proof or Evidence of a fact or a case student and it will be formatted something like this:

How [impressive number] Got [desired result] in [time period]

Like [world class example] You Can [desired result]

#2-Use Threatening Language

If You Don’t [blank] Now, You’ll Hate Yourself Later

X Shocking Mistakes Killing Your [blank]

#3 - Use a Case Study

[Case Study] What Everybody Ought to Know About [blank]

#4 - Secrets Revealed

Discover The [desired result] Secret

At Last, The Secret To [desired result] Is Revealed

#5 - Use Fear of Loss

[Last Chance] to [Whatever You're Offering]

#6 - Call Out Mistakes or Lies

X Shocking Mistakes Killing Your [blank]

The Biggest Lie In [your industry]

#7 - Speak to What the Reader Will Gain

Get [desired result] Without [undesired result]

Improve/Increase Your [desired result] In [time period

Hopefully these 7 Headlines can help you to achieve your goals and your online marketing dreams.  Please reach out if you need some help.  Call me  at 646-421-0830.

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Where the Sale Really Happens Online

If you’re anything like most business owners that I work with you’re probably frustrated with trying to discover what exactly is the secret sauce that causes a person to buy online.

The reality of this situation is that it’s really a lot easier than you think, especially once you know and understand where the sales are really happening online.

The biggest problem with most business owners is that they’re out there throwing stuff at the wall and hoping that something will stick.  They’re simply acting with no strategy. This is the main reason why they’re receiving poor results.

Now, this can be rectified.  But before we get into where the sales are really happen, let’s talk about where they’re not happening.

ONLINE SALES CONVERSIONS ARE NOT HAPPENING HERE:

  1. Sales are not happening anywhere where the buyer doesn’t know you exists. So if you have a website and you don’t have any traffic, then sales are definitely not happening there. So the first thing that you need is TRAFFIC.
  2. Sales are not happening anywhere where the buyer knows about you but doesn’t [pardon my French] gives a rat’s ass about you. If this is happening in your business, then you’re probably getting your offer constantly in front of the wrong audience. And in this case, you need to tighten up or re-assess your target audience.
  3. Sales are not happening anywhere where the buyer is only slightly interested in you. If this is happening in your business, then the buyer may be thinking about giving you a shot, but is just not ready. In this case, you’re probably in the right audience, but the buyer hasn’t really warmed up to you yet…but they’re thinking about it.  And these people just need to be nurtured.

Sooooo…if the sales are definitely not happening in all the places listed above, then where in the heck are they happening?

HERE IS WHERE THE SALES ARE CONVERTING IN YOUR BUSINESS:

These are some of the top 3 areas where sales are converting in your business and if you pay attention to these areas you can convert sales online and get into profit with ease:

  1. Previous Customers - There is NOTHING like a past customer. These people are the underutilized gold mine in most businesses that are often overlooked.  These people have already demonstrated that they love you and they’re your biggest fans.  So why not send them Exclusive Offers for being Loyal Customers.  Converting sales in this segment is EASY.  You just have to keep giving them more of what they like.
  2. Segmented Lists – Let me break this down. A segmented list is a group of people within your tribe that have an affinity for something you’ve created.  This could be a group of people who signed up for a webinar or a group of people who opted in for a free product.  Converting is a whole easier when you send these segments the things that they love.  So you can’t go wrong with specific offers to these Segmented List.
  3. Specific Product Page Viewers (Retargeting Pixels) – Okay. In case you didn’t know this.  You can put tracking pixels on your specific product pages.  These tracking pixels can build an audience of people who view your website on these specific pages.

So now that you know where you have the better chances of converting sales online, all you have to do is actively get your offers in front of the right people.  Don't try to market and promote to everyone.  Get clear on who you serve and who your target audience consists of.  This will help you to convert your sales all the time.

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