Traffic is one of the things every online business needs to succeed. Without traffic you literally can’t make any money online. There are many different ways to get traffic to your website. The key thing to being successful with your traffic generation efforts is to be consistent and repeat the steps that are working for getting you the traffic.
It is important to also note that just because you get traffic it doesn’t guarantee sales. So you need to focus on the traffic that converts into sales. The goal of this article is to open your eyes to the Top 3 ways you can get targeted traffic that converts to your website. So let's jump right in:
- Social Media Marketing - Social media marketing is so powerful that it helped to elect a new president. But it's more than just posting on Facebook. It involves creating a strategy and plan so that you're posting with a purpose and you're actually doing it with specific goals in mind. It also involves building audience and generating ads, which happens to be the fastest way to generate leads or sales online.
- Video Marketing - Video marketing is another powerful strategy for driving a lot of targeted visitors to your website, and is something that can really help you stand out online from your competition. Video hosting sites like YouTube are among the most visited websites online, and people are starting to spend more time watching online video than they do actually watching regular TV.Not only can video marketing help increase your traffic by showing up in the search engines, but also it can easily be a fabulous viral marketing tool. A well done video can get passed around multiple times online and shared with friends through other social media channels like Twitter and Facebook.
- Social Engine Optimization (SEO) - Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. As you know if your website ranks on the first page of any search engine like Google, Yahoo, or Bing you will get a great amount of targeted visitors to your website. SEO techniques involve ways to make sure that your site is fully accessible for search engines to gather the data they need. This lets them accurately place you in their database so people can find you when they search. The two main components of SEO are on page and off page SEO. The on page SEO includes changes made to your website and off page is focused on getting back links to your website. Both play an important role on whether or not your site ranks high in the search engines. SEO involves a lot of work and I don't encourage anyone to go it alone. Seek help with optimizing your website, but definitely educate yourself first by taking a course on the topic from either here at the Network for Women in Business or Lynda.com
These are the best ways to generate traffic online. You should pick one strategy and try it for 6 months to see the impact. I hope this helps you. Let me know what you think by committing below.