In this article we will show women in business how to do a social media refresh.

One of the biggest social media trends women in business should be aware of this 2021 is social commerce, or selling and marketing your goods using the various social media platforms.

The rise of social commerce cements the power of social media as a great place to grow your small business.

Make the most of your social media profiles for the rest of 2021 by reviewing, revamping and refreshing your social media strategy today.

When you’re ready to get started with updating your social media profiles, these are some great places to start:

1. Refresh your bios

Question: When was the last time you updated your social media account bios?

Are the photos from 2010? If you can’t recall, then it’s time to update them now.  Especially if you have done a recent photo shoot.

Take a quick peek and check to see if they are still relevant or if you need to make any important changes. Remember to always include a link to your website – for Instagram, also add a personalized hashtag – and you’re good to go.

2. Check out the competition, but don’t copy them.

Take some time to stalk your competitors. Observe their social media activities to find out what they are doing right and where they can improve.

Your observations and analysis will give you ideas for your accounts when you plan your social media strategy.  Remember to customize everything for your audience and to check out the competition, but definitely don’t copy them.

3. Look into new platforms for women in business

There are several new and not so new platforms out there today for women in business that you might want to check out. Since Facebook’s Artificial Intelligence has been shutting down accounts, many people are second guessing the social media platform.

It’s always a good thing to diversify your social media platforms.  Consider building clout on other popular platforms such as  LinkedIn, TikTok, Clubhouse, Reddit and even Quora. They can each bring certain benefits to businesses of all kinds.

Evaluate which of these platforms might work for your business — no harm in joining and trying it out.  It can only expand your reach and visibility.

4. Invest in Automation

Save some time by using a social media scheduling tool. All you have to do is post your content, and it will automatically post it to your chosen social media accounts.

It already takes a lot of time to create your content, and you don’t want to consume more of your time posting them every day on all the platforms you use.

Some of the more popular social media scheduling tools are Buffer, Post Planner and Hootsuite to name a few.  You just have to pick the ones that work best for your business and your style.

5. Run the Analytics

Regularly check the analytics of your social media content, such as posts and stories. Almost all social media platforms have analytics available on the dashboard. Reviewing them will give you a clear picture of what types of content get the most engagements and conversions.

If you want more tips on using social media to market and promote your business, click here and download our guide “50 Ways to Market and Promote Your Business on Social Media“.

6. Build Video Assets

2021 is the year of short-form videos! Posting video content on your social accounts is guaranteed to increase engagement and conversions by 93%! If you are not sure how to make videos, you can hire a professional content creator, but tools like Canva can also help you DIY your video content.

Right now inside of the Network for Women in Business membership, we are hosting a Video Visibility Challenge where we are cutting 2-3 videos each week to build our video assets.

If you liked our tips on how to refresh your social media accounts for 2021 and want more insider tricks on succeeding in business, come and join The Network for Women in Business.

Our members get many valuable benefits, including complete courses on managing and marketing your business effectively.